At this point, I have a lot of real-food-loving, whole-foods-eating friends. They’re mostly online, but it’s still a group of like-minded people.
Something I keep seeing is really disconcerting to me, so maybe someone can explain it.
There are people who aim to eat real food, who are also either buying or even selling the Team BeachBody Ultimate Reset program. They share pictures of their Shakeology drinks and talk about their real food dinners in a single breath.
I am not an expert on the BeachBody program. From what I’ve seen, it looks like a pyramid scheme (ahem, “affiliate marketing program,” if we need to be politically correct about it). I find that to be shady from the get-go, but that’s just my personal opinion.
The real problem is that Shakeology does not seem like food. The Ultimate Reset program does not look like it’s compatible with real food values.
So what gives? How is it that I have smart friends who are working hard to treat their bodies right, eating real food, exercising, etc-…and they end up wrapped up in this BeachBody stuff?
I went to see what was in the Ultimate Reset. I had to dig deeper than I would’ve liked, which is a red flag. I switched gears and googled “shakeology scam” and came up with a ton of results…on the blogs of BeachBody “coaches” (the people selling the stuff). Riiiiight.
Anyway, the products amount to some organic food, processed into powder, along with some other less healthy inclusions. (Someone feel free to correct me if I’m wrong.) My initial reaction:
-highly processed=highly suspect
The processed, powdered remnant of what was once a whole, organic food is a far cry from where it started. The powdered version≠the whole version. Extremely processed food is something real food types usually eschew, but in the context of Shakeology and the other BeachBody products, it’s met with open arms. I don’t get it.
Shakeology calls itself the “healthiest meal of the day.” Who eats real food and then tells people they should replace an actual meal – comprised of real food - with a meal replacement shake? (And as far as the shake goes, I’d think it’s the slightly more naturally-based equivalent of any other protein or meal replacement shake. Check out the Shakeology ingredient list.) Another meal replacement shake? SlimFast. We are not in the land of things that are good for the human body. How can a protein shake be a staple in a truly healthful, real food diet?
I’m asking. Maybe I’m missing some big piece of the puzzle.
Slapping “organic” in front of all the stuff on the ingredient labels is good marketing. It’s enough to get a lot of feet in the door. And then people try it, and they lose weight, so they promote it. Near as I can tell, Shakeology and SlimFast do the same thing, but the Shakeology lovers would probably not line up to drink SlimFast. A slightly better ingredient list and a very savvy marketing team are the only differences I can discern.
So are people just being swept up in the savvy marketing for this stuff? You tell me. How is replacing one meal a day, every day, with this shake that’s got an ingredient list a mile long, compatible with valuing real food?
PS: If you’re looking to lose weight, read GoKaleo on body image and the nonexistence of shortcuts. If you’re exercising, Katy Says has tons of good info on doing it in ways that are kind to your body (in proper alignment).